As Read Write Web points out, “Nearly 70% of adults in the United States ‘rarely or never’ use the phone book, and instead opt to use the Web-based search tools, which are infinitely more convenient and efficient.
On February 1, the National Yellow Pages Association and the Association of Directory Publishers launched YellowPagesOptOut, an easy-to-use website where customers can “opt out” of the Yellow Pages’s automatic home delivery service.
Everyone knows the YellowPages aren’t what they used to be, but I don’t think everyone realizes how truly bad it is.
The below, provided by Google Analytics Website Tracking, is from a client who has been running YellowPages online ads for quite a few years and you can see that advertising in the yellow pages does not drive traffic to your business.
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